How the “News Link Wars” Could Wreck the Web

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As it stands right now, major news organizations — in league with compliant politicians around the world — seem poised to use the power of their national governments to take actions that could absolutely destroy the essentially open Web, as we’ve known it since Sir Tim Berners-Lee created the first operational web server and client browser at CERN in 1990.

Australia — home of the right-wing Rupert Murdoch empire — is in the lead of pushing this nightmarish travesty, but other countries around the world are lining up to join in swinging wrecking balls at Web users worldwide. 

Large Internet firms like Facebook and Google, feeling pressure to protect their income streams more than to protect their users, are taking varying approaches toward this situation, but the end result will likely be the same in any case — users get the shaft.

The underlying problem is that news organizations are now demanding to be paid by firms like Google and Facebook merely for being linked from them. The implications of this should be obvious — it creates the slippery slope where more and more sites of all sorts around the world would demand to be paid for links, with the result that the largest, richest Internet firms would likely be the last ones standing, and competition (along with choices available to users) would wither away. 

The current situation is still in considerable flux — seemingly changing almost hour by hour — but the trend lines are clear. Google had originally taken a strong stance against this model, rightly pointing out how it could wreck the entire concept of open linking across the Web, the Web’s very foundation! But at the last minute, it seems that Google lost its backbone, and has been announcing payoff deals to Murdoch and others, which of course will just encourage more such demands. At the moment Facebook has taken the opposite approach, and has literally cut off news from their Australian users. The negative collateral effects that this move has created make it unlikely that this can be a long-term action.

But what we’re really seeing from Facebook and Google (and other large Internet firms who are likely to be joining their ranks in this respect) — despite their differing approaches at the moment — is essentially their floundering around in a kind of desperation. They don’t really want (and/or don’t know how) to address the vast damage that will be done to the overall Web by their actions, beyond their own individual ecosystems. From a profit center standpoint this arguably makes sense, but from the standpoint of ordinary users worldwide it does not.

To use the vernacular, users are being royally screwed, and that screwing has only just begun.

Some observers of how the news organizations and their government sycophants are pushing their demands have called these actions blackmail. There is one universal rule when dealing with blackmailers — no matter how much you pay them, they’ll always come back demanding more. In the case of the news link wars, the end result if the current path is continued, will be their demands for the entire Web — users be damned.