How to Fix Google’s Gmail Political Spam Bypass Plan

UPDATE (25 January 2023): Google has announced that it will terminate this program at the end of this month (31 January 2023).

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Recently in Google’s Horrible Plan to Flood Your Gmail with Political Garbage I discussed Google’s plan to permit “official” political emails to bypass Gmail spam filters, with users able to opt-out from this bypass only on a sender-by-sender basis as political emails arrive. So as new “official” political senders proliferate, this will be a continuing unwanted exercise for most Gmail users.

The Federal Election Commission has now posted a draft decision that effectively gives Google a go ahead for this plan (UPDATE: 11 August 2022: The FEC has now officially approved the plan). The large number of comments received by the FEC regarding this proposal were overwhelmingly negative (it was difficult to find any positive comments at all), but the FEC is only ruling on the technical question of whether such a plan would represent prohibited in-kind political contributions.

My view is that Gmail users should be able to opt-out of this entire political spam bypass plan if that is their choice. Political emails would in that case continue going into those individual users’ spam folders to the same extent that they do now.

My specific recommendation:

The first time that a political email arrives for a Gmail user that would bypass spam filtering under the Google plan, the Gmail user would be presented with a modal query with words to this effect (and yes, wording this properly will be nontrivial):

Do you want official political emails to arrive in your Gmail inbox rather than any of them going to your spam folder, unless you indicate otherwise regarding specific political email senders? You can change this choice at any time in Gmail Settings.

There is no “default” answer to this query. Users must choose either YES or NO to proceed (with the TELL ME MORE choice branching off to an explanatory help page).

This is a matter of showing respect to Gmail users. The political parties do not own Gmail users’ inboxes, but users who are concerned about missing political emails that might otherwise go to the spam folder would be able to participate in this program, while other users would not be forced into participation against their wills.

Of course this will not satisfy some politicians who incorrectly assume that so much political email ends up in spam due to a claimed political bias against them by Google. In fact, Google applies no political bias at all to Gmail — so much political email ends up in spam precisely because that’s where most Gmail users want it to be.

Google is between the proverbial rock and a hard place on this matter, but I’m asking Google to side with their users. I’d prefer that the Gmail political spam bypass plan not be deployed at all, but if it’s going to happen than let’s give Google’s users a choice to participate or not, right up front.

It’s the Googley thing to do.