March 15, 2011

Collecting Personal Information About "Facebook Comments" Users for Fun and Profit!

Greetings. I've certainly made no secret of my very negative feelings towards the new incarnation of Facebook Comments that is being rapidly adopted by many Web sites, particularly news-related sites. As I noted in New Facebook Feature Empowers the Dangerous "Comment Nazis", I believe that this Facebook Comments system in particular is a significant threat to free speech.

However, I do want to be fair. Not everything about Facebook Comments is so bad. In fact, it appears that there's a bundle of money to be made by using Facebook Comments for "intelligence" purposes ...

Contact: Milo M. Münchhausen / FOR IMMEDIATE RELEASE
Phone: (703) 555-0099 Extension 666


April 1, 2011 - Internet Unlimited Analytics Surveillance Services (IUASS) of McLean, Virginia has announced an exciting expansion of its Internet surveillance and analysis services to include a wide range of features for surveillance exploitation and information analysis related to the "One Identity" Facebook Comments system, now being rapidly adopted as the only supported commenting system by both major and minor Web sites around the world.

Up until now, leveraging of Facebook data by law enforcement, insurance companies, and a broad variety of other enterprises -- for the locating and profiling of malcontents, underage violators, insurance fraud perpetrators, and other undesirables -- has been largely a manual process, often involving human observation of photos posted by Facebook users.

This all changes with the Facebook Comments system. By leveraging the fact that most Facebook users will only maintain a single identity within the Facebook ecosystem, and the new Facebook Comments requirement that all comments posted by a user at any participating site on the Internet must be publicly tagged with their Facebook identity, an enormous new range of surveillance and analysis possibilities have arrived, courtesy of Facebook CEO Mark Zuckerberg's "You Only Should Have One Identity on the Internet" vision. Mr. Zuckerberg's prescient and brilliant philosophy, by forcing most users of the Facebook Comment system to be fully identified for every comment that they post on all participating sites, regardless of topic or sensitivity, has enabled the ultimate linking of all aspects of persons' lives -- professional, personal, public, and private -- into a seamless continuum ripe for deep penetration, analysis, and appropriate exploitation.

IUASS' first new service to take advantage of the Facebook Comments surveillance potential, called FCUTO (Facebook Comments Unlimited Tracking Observer), currently offers two primary operational modes:

Target Mode - When the Facebook ID of a particular person is already known, FCUTO Target Mode will automatically search the Web to gather, analyze, and report (via fully-customizable dossiers) complete data regarding all sites and instances on the Internet (participating in the Facebook Comments system) where the target ID has posted comments. In addition to creating cross-indexed lists of sites and specific comments related to the target ID, the FCUTO service automatically determines the "Undesirability Index" (UI) for the target, based on a complex analysis of the sites visited, and the comments posted, by the target.

Insurance companies can determine if a target has commented in self-incriminating manners on sites discussing HIV/AIDS. Employers can learn if employees are making negative comments about their firm -- or positive comments about competitors -- and take appropriate punitive actions. Political groups can use FCUTO to verify that their members are not commenting on sites or in ways that could reflect badly on the group, or can use FCUTO to find potential gold mines of "dirty laundry" that could be used to tarnish the reputations of opponents.

Search Mode - FCUTO Search Mode is even more powerful. In Search Mode, you do not need to specify any individual target. Instead, you merely specify the topics, attributes, issues, or other parameters of interest, and FCUTO automatically creates indexed databases of all Facebook Comment user IDs that meet the required criteria anywhere on the Web. You can then use FCUTO Target Mode to build complete dossiers on specific targets of interest who were revealed via Search Mode.

For example, you might want to locate all Facebook IDs where the user has left Facebook Comments on news sites supporting liberal causes or criticizing public officials, while also commenting on sites discussing particular issues such as sexual matters, medical problems, or other data of potential value -- depending on your specific target goal sets and operational methodologies.

Under normal conditions without FCUTO, it would be impractical to correlate the public and private lives of so many individuals in a useful manner, but FCUTO, through the genius of Facebook Comments, enables all of this and much more!

Of course, FCUTO includes features to correlate collected data and created dossiers with all other data posted on Facebook by targeted individuals, and to cross-reference with public record data and private commercial databases. You'll know far more about your targets than they know about themselves!

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For more information about using FCUTO to leverage Facebook Comments for your firm, organization, agency, or other enterprise, please contact Milo M. Münchhausen at (703) 555-0099 Extension 666, or via email:

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"Yes. This posting is a satire."

Posted by Lauren at March 15, 2011 07:11 PM | Permalink
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